I’ve heard about analytics but what are they?
Analytics correspond with the discovery, the interpretation and the communication of data. This data comes from many sources such as social media, website visits, e-mailing, etc… in the digital world; and from surveys, studies, etc. in the physical world. In this article, we will mainly focus on the digital tools that will help you interpret the data of your EU project.
How can I use analytics for my EU project?
- How can I improve the length of my project’s video?
- Where does my audience mainly come from?
- What is the best time to share a project’s event?
Analytics can help you answer all those questions. It can help you understand your organisation, and what’s around it, thanks to the correlations and patterns that are found in data. Analytics are used help to make decisions, not measure the success of those decisions, that is what we call KPIs (Key Performance Indicators), which we will discuss in a later blog.
Some analytics to look at
Almost every online communication tool that you could use for your project provides analytics. If those built-in analytic tools are not sufficient, you’ll still have a large choice of free tools that will help you collect data from your social media channels. From basic to more advanced dashboards, let’s see how you can use data to make strategic plans.
1- Website analytics with Google Analytics:
In EU-funded projects and ERC research grants, a website is requested most of the time. If it’s not a compulsory part of your communication plan, it should be! Websites give an international visibility to your project and can be a way to foster the aims and objectives of the work to be done.
Once Google Analytics is set up right you’ll be able to collect KPI’s such as page views/unique views, average session duration, sources for incoming traffic and other important information to help you tailor your website to be the most impactful possible!
2- Social media analytics:
You will find a lot of information on your followers and competitors:
- What post works well on another project’s page
- Who saw your page, post or video…
A very powerful built-in analytics but only providing a 28-day analytics period which doesn’t accommodate for long-term analysis.
You’ll get this type of data from your followers:
- Occupation (job titles)
- New followers…
and also, on popular hashtags and trends on Twitter.
Followerwonk is a great free tool for Twitter analytics. Compared to the built-in analytics in twitter, you’ll get much deeper into the analytics of your followers. The other great asset of this tool is that you can analyse any Twitter accounts like other EU projects similar to yours.
According to the European Commission (EC) “[the] project’s scientific should be addressed in a more concrete, societal and educational impact should also be reflected in the evaluation of the applications for the new FP9.” Digital tools like websites and social media help to maximise the circulation of ideas, wider engagement of society. Analytics contributes to make the best out of this maximisation and bring a clearer view and a better understanding of the collected data.
Are you using one of these analytics tools to monitor the online presence of your project? Are you aware of it but still don’t have time to make it happen? Please send us your question or request by email at this address: firstname.lastname@example.org, or by dropping us a private message on our social media accounts!
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