The potential of Facebook for EU projects
The most famous (and infamous) social network of all reports 1.32 billion daily active users on average (June 2017). The average user spends 21 minutes and 6% of their digital time on Facebook. In the US, the daily time spent on Facebook increases to 40 minutes. Most Facebook users are actively engaging with their networks on a daily basis: 65% of Facebook users frequently or sometimes share, post, or comment on Facebook. This active engagement is greater than other social media platforms such as Instagram and Twitter. Despite the fact that Twitter is the social media platform that dominates among scientists, Facebook is still the most advanced and powerful in terms of capacity and features.
As a researcher, you should take in consideration this tremendous opportunity to publicise your work. It is common sense to say that using the most used social media platform can get the great visibility and engagement. The number of business pages on Facebook is about 65 million, and 1 billion people visit them monthly.
How can Facebook help science raise awareness around scientific facts? What can Facebook pages bring to your EU project? Let’s find out!
Most of the time researchers ask themselves: “should I create a page for my project?”. According to me, it depends on what the outcomes of the project are.
Here are the pros and cons of creating a Facebook page for your EU project:
How to use them?
Here are some Facebook pages that you should definitely check out. Those examples might also help you to have a broader vision of the different usage you can make out of them:
Governmental organization public profile that relays all the news, projects and campaigns ongoing in the European Commission
EU project public profile that fosters RRI through the EU project Starbios2. Still at a very early stage, the page gathers most of the partners of the project. Exclusive content like Interviews of partners’ institutes, articles and advancement of the project are published several times a week.
Sparks & Co
Check out our own page! On this page, you’ll get the best expertise for your EU project with weekly blog articles, science communication news and life and achievement of the agency.
And here are some examples of other science communication pages:
I f-cking love science
Media/brand public profile dedicated to “bringing the amazing world of science straight to your news feed in an amusing and accessible way.”
Neil deGrass Tyson
Celebrity/personal public profile of the famous American astrophysicist. From his next events to his favourite articles and deep thought, this page is managed like a personal account
It takes time and dedication to promote your work on social media and more particularly on Facebook. Facebook has definitely a role to play in connecting people to science, between researchers and also to the general public.
Facebook is user-friendly and most of the people use it daily at least for personal usage. Despite its accessibility, we highly recommended you to have a solid social media strategy, in order to stay aligned with the objectives of your EU project.
If you are interested in learning how to implement a Facebook page for your project, please feel free to contact us at email@example.com or comment below!
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