As an organisation interested in H2020 call, you might have submitted few proposals last year… and, congratulations, you won! Now it’s time for you to prepare the project implementation by giving an identity to your project. Among the several primary tasks of the project you should handle, such as organising the kick-off meeting and getting the administrative parts sorted, you also need to create a memorable logo for your project! As the first interaction with your project, a good logo will make sure that you hook people’s attention and curiosity to know more about you and what the European Union is financing your research for!
However, creating an efficient logo might sometimes become a nightmare for those who are not used to graphic design. If you haven’t watched our webinar: The smartest communication tools for EU projects yet, no worries, here are some tips to choose the most suitable colour for your EU funded project!
1- Do not use too many colours!
The first mistake to avoid is undoubtedly to put too many colours for your logo. It will become hardly recognisable and fall victim to what we call the “rainbow effect”, a phenomenon that we want to prevent above all. Thus, we advise you to not incorporate more than 5 different colours, depending on the field of your project. However, to create an impactful and identifiable logo, restraining yourself to 3 main tints will assure you the best visual possible for your project!
A very clear example of how not to choose the colours for your project logo! And yes, we had some fun with WordArt…
2- Think about your field history
It might be obvious, but some colours are more suited for some specific topics. For instance, if your project deals with water management issues, your targets will identify your field activity easier if you choose the colour blue! Each field has its own colour history and you might use it as well to make sure your audience understands your activity at a glance.
However, this history could also be a strong disadvantage for your project. Since a lot of organisations use the same colour to depict their activity, it may become difficult to make yours outstanding and original. Thus, considering choosing a colour according to the feeling you want to convey instead of the activity could be a solution.
3- Convey the right feeling!
We all have been through this odd experience where the logo we are looking at conveys a different feeling that the overall communication of the project tries to trigger. This situation has its origin from one simple aspect: the colour choice. Indeed, each colour means something to people and conveys a different feeling to its audience. For instance, yellow, as a warm colour, stimulates optimism and happiness but it could also evoke deceit. On the other hand, blue can inspire dreaminess and freshness as a cold colour1.
But this is not only about the tint, the nuance should also be thought about when it comes to choosing the perfect colour for your logo. A deep green can be assimilated to calmness while a light, almost fluorescent, green can easily inspire energy to those who are looking to your logo.
Look attentively to those squares and try to associate them an emotion. We are willing to bet that each of the three will get a different result!
4- Check every country!
Colours get a different significance depending on the country and culture in which they are used. As a European project with an international influence, it is a utmost importance to know if this wonderful shiny orange you chose for your logo won’t convey any counter-productive feelings in some parts of the EU. Indeed, if it evokes curiosity and creativity in most of the European countries, orange is associated to wealth and mightiness in Netherlands as it is the Dutch Royal Family colour!
Therefore, we strongly recommend you think again about your targets when you elaborate your logo. This is only by doing so that you would prevent any embarrassing situation for your project!
With all these tips, we hope you will find the inspiration to create the most impactful logo for your project. Once done, its usefulness does not stop there but will become a valuable asset to develop your own visual identity through visuals and videos.
Still lost? Contact us at firstname.lastname@example.org to get insights from our experienced graphic designer team. Creating visuals, logos, videos or websites for years, our experts can offer you a broad range of services to develop the best logo for your project!
 KRESS Gunther, VAN LEEUWEN Theo, “Colour as a semiotic mode: notes for a grammar of colour”, Visual Communication, Vol. 1, issue 3, 2002, pp. 343-368. Available at: http://journals.sagepub.com/doi/pdf/10.1177/147035720200100306