Regardless of their size, Start-ups and SMEs require -as any other business- communication services in order to interest their audiences, attract the best talent possible and get the attention of potential investors. Sometimes they have only 8 minutes to succeed…
Early this month we were invited as elevator pitch coaches for the 2nd edition of the European Photonics Venture Forum in the heart of Eindhoven, Holland. This event brought together entrepreneurs, investors, corporates and policy makers from the photonics industry with the objective of fostering innovative projects aimed at improving our lives with the use of light.
Our mission in this event was to prepare 12 Start-ups who were competing for investors to fund their ideas with only an 8-minute pitch to interest them. Despite all projects were fabulous, sometimes ideas are not enough (specially if they are not transmitted in the right way).
If your SME or Start-up is soon to participate in an event like this or you are planning on taking your idea 1:1 to any stakeholder, here are some valuable recommendations for you to build the perfect elevator pitch.
Start with an anecdote
There is no better way to make our project relevant than explaining with a simple story a problem and how our project is the solution. Mankind has always been attracted to good stories, telling one about your service or product will make investors remember it easier and break the first minute tension.
Explain your bigger cause
Scientific innovations often have the benefit of applying in many industries and for so many solutions. Nevertheless, investors cannot be experts in all fields (sometimes they don’t even know anything about science). Teams must know how to contextualize their offer and explain why the world would be a better place because of it.
Showcase your team’s talents!
Ideas are great, but don’t forget that people are the most important element in a project. Try to include a slide about your team (with photograph if possible) and tell investors why this team is the best at what they do. This is the best way to make your project more human and inspire trust to stakeholders.
Bear in mind that even though the business content is important for investors, transmitting why the project will help humanity is more important than the idea on its own. Considering the guidance from a communication expert will help you prepare for this opportunity to make your company grow. If you are interested in tailor-made communication services please contact us at firstname.lastname@example.org!
Mariana holds a Bachelor's Degree in Public Relations from the Centro de Estudios en Ciencias de la Comunicación in México City and a Master's Degree in International Global Communications from the Institut Supérieur de Communication et Publicité in Paris.
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