How to turn your scientific project into an inspiring success story
Since the dawn of times, human beings have been attracted to stories. We have created them to understand the most complicated issues of human race: nature, beliefs, and even love.
So then, why is it that when it comes to science, the general public tend to find it so hard to understand the concepts underpinning results? As a student in biology, I used to think about science as a fascinating way to link a collection of isolated and static facts to give them sense in this life. Truth is that it was until I worked at the Plymouth Natural History Museum teaching kids about science that I realized presenting science-related topics to non-experts was a real challenge.
Nowadays, great scientific ideas alone are not enough. In the specific case of the European Union Horizon 2020 funding programme, all project submissions take into consideration Communication & Dissemination efforts as part of the criterion “Impact”, which actually represents 1/3 of the project’s evaluation and is key in the decision making process when it comes to financing it or not.
On the other hand, a clear and effective communication strategy which tackles the right audiences through a smart and relevant narrative, will not only help your scientific speech be understood, but –in this dynamic social media era- to be also shared, which is very good when it comes to earning your stakeholders’ support.
It is time to let our audiences know that science is about more than just facts, educate them on the impact of our projects in their everyday lives and how fostering innovation through scientific discoveries is the only way to provide humanity with the tools it needs in the fight for a better tomorrow.
At Sparks & Co, since the launch of Horizon 2020 in 2014 we have already submitted 40 proposals from nearly 400 trusting partners, imprinting our expertise through powerful communication strategies which comprise visual identity, social media, press relations, website creation, all communication materials and –as what can not be measured, can not be improved- the impact monitoring.
Every good story begins with “Once upon a time”, which is why we decided to share with you this first chapter of our new website launched for the 2016-2017 Work Programme, and invite you to learn more about the importance of considering a story partner to help you communicate science in the brightest way and together solve some of humanity’s greatest challenges.
Together, let’s make science brighter!