It can be easy to underestimate the impact that a good website can have on a project’s or organisation’s overall success. The website is a component of a communication strategy often left until the last minute and with little to no budget, however a carefully conceived website can help you achieve dramatic effects towards dissemination and career advancement milestones.
There are 3 basic things your project website should help you achieve:
Foster Exploitation of your Results
The hard work you have put into your project means less if your results are not accessible and ultimately makes your project less impactful. Have you ever been on a website where you’ve had a difficult time finding the information you wanted? Your project website should not follow this model. Think about who you want to reach and tailor it for them; using accessible language, interesting images and themes and having an overall, cohesive layout1 that suits your project. Remember, accessibility is a crucial step in dissemination and thus exploitation of your results.
Tip: a very simple way to raise interest about your results is to pair your publication page with a press corner to show the world how the media has recognised the value of your research.
Attract Stakeholders and Investors
We are now in a digital age, almost everyone has some form of presence online from blogs to corporate websites to bank accounts. This is beneficial to your project; people can access the information you want to get across easily and quickly. The disadvantage is, if everyone has a website, how will yours stand out from the crowd? How do you make your project’s page catch the right person’s eye, such as stakeholders or potential investors? For E.U. projects, the website2 is the main interface between you and the people you want to reach. A good website says a lot about you and your project. If time and care are put into the creation and maintenance of your website, then it implies that the same has been put into your project. This will be attractive to those who could be interested in your work now… and maybe for other projects in the future!
Tip: Use your website as a gateway to your research and offer major field stakeholders (international NGOs, industry alliances, patient organisations, etc.) the opportunity to establish contact with you and your partners.
Boost your Academic Career!
A website is a perfect medium to showcase your work but also the ideas and people behind it. Let everyone know how much talent is involved in your project. This will be sure to attract attention and lead to positive effects both during your project and also in the future. Take the opportunity to showcase your expertise and boost your academic career by adding, not just the outcomes of your project, but design skills, technology know-how and the ability to communicate effectively to your repertoire.
Tip: PhD and PostDoc staff members have used the publicity of their involvement in international research projects to advance their careers even further, thanks to the team page of our EU project website!
It is a lot to take in, especially when you have many things to do at once. Fortunately, here at Sparks & Co we have a team of expert communicators to help you with your communication; including the website and beyond! If you are interested in personalised communication services, please contact us at firstname.lastname@example.org and keep an eye on our blogs for more interesting information and helpful tips on numerous different subjects!
1 Have a look at the best WordPress sites here
2 On Forbes: “Understanding The Full Impact Of Web Design On SEO, Branding, And More“